TutorialLady

This Week's Free Tutorial: "Make a Big Splash Selling Your Books on Amazon"

Learn the method used by Amazon.com best-selling authors for selling hundreds - even thousands - of books in 1-2 days. For the week of December 18-25, my 45-page e-book "Make a Big Splash Selling Your Books on Amazon" is available FREE, as part of Tutorial Lady's 6-week Holiday Giveaway.

Did you ever wonder how Wayne Dyer, Neale Donald Walsch, Joe Vitale and other famous authors got onto the Amazon best-seller lists so quickly?

They used a system... one that had been tested over and over. This system became a "standard operating procedure" for authors who wanted to sell a ton of books in a short time - usually 1-2 days.

I wanted to make this system available to self-published holistic, self-help and inspirational authors... and I wrote the tutorial "Make a Big Splash Selling Your Books on Amazon" with this group in mind. But the forms, templates and methodology could be used by anyone with books to sell.

Whether you want to jumpstart sales of a new book or revive sales for an earlier title, the 'Amazon Splash' method is worth a try. And this week you can learn how it works - free.

The download link is "live" from Saturday, December 18 to Saturday, December 25 at Tutorial Lady's 6-week Holiday Giveaway lens - Click here to learn more now.

Recession-Proof Your Business - Quick Tip #2 On Pricing

In recessionary times, it helps to know your audience’s comfort zones as far as price goes. This mini-tutorial gives ideas you can implement quickly to increase your cash flow by making customers feel more secure about buying from you.

Sometimes a sliding scale works, letting your clients choose the spot on the scale they’re comfortable paying. Just make sure the lower end of the scale is one you can live with. Although, apparently, more people opt for the mid-range rather than the lowest price, probably to save face a little (rung 4 on Maslow's Hierarchy of Needs Ladder).

You might bundle your services into small, medium and large style offerings. Some people will only be able to afford the least expensive items, but if you bundle two or three things and give a discount for the bundle that prices it less than each item added up separately... you gain a happy customer who has gotten a bargain... and you’ve sold more items. Discounted sold items are better than higher priced unsold items, especially when your business bank account looks thinner than usual.

In the same vein – have a sale. A whopper of a sale. A once a year (or maybe twice a year) whopper. Make sure you have a clear, fairly fast deadline for your sale, though. It’ll unfreeze your cash flow and make you feel prosperous... thereby unfreezing your anxiety at the same time. This lets more good flow in. Some people offer a deep discount to the first 5 or 10 buyers of an item. That speeds up purchasing, too.

You can also extend payment terms. If you’ve ever watched the home shopping channels for ideas (it’s a worthy suggestion, by the way), you’ll notice that every so often they’ll extend their payments from one single payment to two, three or even more partial or “easy” payments. You get your item home after the first partial payment, which includes shipping and handling and, probably the wholesale cost of the item. The rest of the payments are icing on the cake, really. But it helps the customer out financially and keeps the cash flowing in for the vendor. Good for customer loyalty, too. And customers can feel more secure when they can afford the lower, spread-out monthly payments.

*** Don't forget to check out the Tutorial Lady's 6-week Holiday Giveaway... a different tutorial available for free download each week through January 1, 2011. Just visit www.squidoo.com/tutoriallady for details.

Free Dec 4-11: Tutorial Lady's Alt Key Symbols List

This week's free holiday giveaway from the Tutorial Lady is a handy 2-page printable list of 300 Alt Key symbols, including copyright, trademark, registered, bullet, French, German and Spanish accents and loads more. The PDF list normally sells for $ .99 but this week it's free at the Tutorial Lady Squidoo lens.

Here are a few examples:

Copyright (©) is Alt, 0, 1, 6, 9

Ellipsis (...) is Alt, 0, 1, 3, 3

Pound (£) is Alt 0, 1, 6, 3

Cents (¢) is Alt, 0, 1, 6, 2

One-half (½) is Alt, 0, 1, 8, 9

French accent (à) is Alt, 0, 2, 2, 4

German accent (ü) is Alt, 0, 2, 5, 2

Spanish accent (ñ) is Alt, 0, 2, 4, 1

*** For your free list of Alt Key symbols, please visit: www.squidoo.com/tutoriallady

*** Please note... you need a numeric keypad on your computer to make alt key symbols. Otherwise check out this page for alternate ways to create the symbols in your print documents (insert function and character map).