TutorialLady

How to Conduct and Market Teleclasses

 

Do you use teleclasses as a marketing or teaching tool? Here's info about my free step-by-step tutorial on how to set up and manage teleclasses and ways to earn extra income from your teleclasses.

Find the complete tutorial "How to Create Income Teaching Teleclasses" at my Squidoo lens: www.teleclasstutorial.com

Learn the basics of conducting teleclasses and discover additional ways to earn income from your teleclasses.

Find out which format will work best for you and whether you should charge a fee or offer your teleconference for free.

Teleclass protocols are important to know, too. I've included 10 tips to help you handle timing, muting, chiming and more.

Teleclasses are a wonderful tool to show what you know. Visit www.teleclasstutorial.com for more info.

Terrific Resource for Self-Published Authors

Seth Godin's post on The Domino Project today includes a link to a multi-page spreadsheet showing all the things authors need to do for a successful book launch.

If you have Excel, you can  download the spreadsheet and enter your own info in the cells to keep track of the dozens and dozens of "to do's" involved in publishing and marketing a book. If you don't have Excel, you could print the Google Docs pages and hand enter your information.

Amazing resource. Read about it here: Spreadsheet for Self-Publishers by Jenny Blake

How to Create Income Teaching Teleclasses - Part 1

This tutorial begins with the basics of conducting teleclasses, followed - in upcoming posts - by ways you can earn income using teleclasses as a teaching tool and info product.

You've probably also heard the words "teleseminar" and "teleconference" to describe the same thing - a teleclass. A teleclass is a seminar or educational class that's delivered over a telephone conference line to a group of people who are interested in the topic you're presenting.

So the "tele" is related to the telephone, and not to anything you'd see on a television or computer screen. Low-tech and easy.

You don't need to be a professional speaker or teacher to conduct a teleclass, but you do need to have expertise in the topic you'll be presenting. People generally attend teleclasses to learn something new.

Even if you don't consider yourself a teacher, here are 6 reasons why teleclasses might be a good option for you:

1. Teleclasses can be a source of income for business owners... and for teachers in many different fields.

2. Teleclasses can be recorded and the recording later sold as a separate product on your website. Also, for people living in different time zones... or for those with schedule conflicts, the recordings mean they can still get your teleclass content. You send an audio link to everyone who registers for your teleclasses for just that reason. For paid classes, this is automatically expected nowadays.

3. You can teach a teleclass from anywhere in the world that has phone service, even when you're traveling. So teleclasses are easy from a technical standpoint. You dial a phone number... and you're on.

4. You can use free teleclasses in a number of ways. For example, (a) you can point people to your newsletter sign up page, (b) you can inform people of other products and services you offer, (c) you can demonstrate your expertise to make people comfortable hiring your other services, and (d) you can generate buzz for yourself. Ali Brown, the former Ezine Queen, got over 6,000 registrants for her final free teleclass on email marketing. The buzz around the event became more important than the event itself. And it gave her a big launchpad for her new business.

5. Some people are better speakers than writers, so a teleclass relieves the pressure of having to create written info products.

6. You can also use teleclasses to build customer loyalty, especially if you're giving people information they really want and need.

Here's a tool I found useful for teleclass how-to information: Bob Bly's e-book "Teleconference Profits."

This Week's Free Tutorial: "Make a Big Splash Selling Your Books on Amazon"

Learn the method used by Amazon.com best-selling authors for selling hundreds - even thousands - of books in 1-2 days. For the week of December 18-25, my 45-page e-book "Make a Big Splash Selling Your Books on Amazon" is available FREE, as part of Tutorial Lady's 6-week Holiday Giveaway.

Did you ever wonder how Wayne Dyer, Neale Donald Walsch, Joe Vitale and other famous authors got onto the Amazon best-seller lists so quickly?

They used a system... one that had been tested over and over. This system became a "standard operating procedure" for authors who wanted to sell a ton of books in a short time - usually 1-2 days.

I wanted to make this system available to self-published holistic, self-help and inspirational authors... and I wrote the tutorial "Make a Big Splash Selling Your Books on Amazon" with this group in mind. But the forms, templates and methodology could be used by anyone with books to sell.

Whether you want to jumpstart sales of a new book or revive sales for an earlier title, the 'Amazon Splash' method is worth a try. And this week you can learn how it works - free.

The download link is "live" from Saturday, December 18 to Saturday, December 25 at Tutorial Lady's 6-week Holiday Giveaway lens - Click here to learn more now.

Recession-Proof Your Business - Quick Tip #2 On Pricing

In recessionary times, it helps to know your audience’s comfort zones as far as price goes. This mini-tutorial gives ideas you can implement quickly to increase your cash flow by making customers feel more secure about buying from you.

Sometimes a sliding scale works, letting your clients choose the spot on the scale they’re comfortable paying. Just make sure the lower end of the scale is one you can live with. Although, apparently, more people opt for the mid-range rather than the lowest price, probably to save face a little (rung 4 on Maslow's Hierarchy of Needs Ladder).

You might bundle your services into small, medium and large style offerings. Some people will only be able to afford the least expensive items, but if you bundle two or three things and give a discount for the bundle that prices it less than each item added up separately... you gain a happy customer who has gotten a bargain... and you’ve sold more items. Discounted sold items are better than higher priced unsold items, especially when your business bank account looks thinner than usual.

In the same vein – have a sale. A whopper of a sale. A once a year (or maybe twice a year) whopper. Make sure you have a clear, fairly fast deadline for your sale, though. It’ll unfreeze your cash flow and make you feel prosperous... thereby unfreezing your anxiety at the same time. This lets more good flow in. Some people offer a deep discount to the first 5 or 10 buyers of an item. That speeds up purchasing, too.

You can also extend payment terms. If you’ve ever watched the home shopping channels for ideas (it’s a worthy suggestion, by the way), you’ll notice that every so often they’ll extend their payments from one single payment to two, three or even more partial or “easy” payments. You get your item home after the first partial payment, which includes shipping and handling and, probably the wholesale cost of the item. The rest of the payments are icing on the cake, really. But it helps the customer out financially and keeps the cash flowing in for the vendor. Good for customer loyalty, too. And customers can feel more secure when they can afford the lower, spread-out monthly payments.

*** Don't forget to check out the Tutorial Lady's 6-week Holiday Giveaway... a different tutorial available for free download each week through January 1, 2011. Just visit www.squidoo.com/tutoriallady for details.

Free Dec 4-11: Tutorial Lady's Alt Key Symbols List

This week's free holiday giveaway from the Tutorial Lady is a handy 2-page printable list of 300 Alt Key symbols, including copyright, trademark, registered, bullet, French, German and Spanish accents and loads more. The PDF list normally sells for $ .99 but this week it's free at the Tutorial Lady Squidoo lens.

Here are a few examples:

Copyright (©) is Alt, 0, 1, 6, 9

Ellipsis (...) is Alt, 0, 1, 3, 3

Pound (£) is Alt 0, 1, 6, 3

Cents (¢) is Alt, 0, 1, 6, 2

One-half (½) is Alt, 0, 1, 8, 9

French accent (à) is Alt, 0, 2, 2, 4

German accent (ü) is Alt, 0, 2, 5, 2

Spanish accent (ñ) is Alt, 0, 2, 4, 1

*** For your free list of Alt Key symbols, please visit: www.squidoo.com/tutoriallady

*** Please note... you need a numeric keypad on your computer to make alt key symbols. Otherwise check out this page for alternate ways to create the symbols in your print documents (insert function and character map).

Recession-Proof Your Business - Quick Tip #1

One thing we should all be doing is using an email signature. And not just our website URL under our name... and especially NOT multiple replicated MLM sites under our name – in 5 colors. (I’m not making that up.)

Since we’re emailing people all the time, we can automate our email signature (through most email programs) and we can use it to promote an upcoming class or teleconference, a new product or ebook, a discount or sale we’re offering. Make your signature a mini-press release, in other words. A press release the size of a classified ad.

 

Free This Week - Recession Proof Your Business Tutorial

Week 2 of Tutorial Lady's 6-Week Holiday Giveaway starts today. For seven days, you can download my 16-page PDF report "Recession Proof Your Business" or listen to the 1-hour audio - FREE - no strings.

Also... this is the final day to download the Spelling and Grammar Fixer Tutorial free. This information is available 24/7 on the Tutorial Lady blog... but the report is downloadable and printable and very handy when you're having a bout of spelling amnesia.

Here's the link: www.squidoo.com/tutoriallady

Thanksgiving Prayer for Spiritual Entrepreneurs

Let us give thanks for good news about the economy.
Let us give thanks that as we raise our awareness,
The state of the economy becomes immaterial.

Let us give thanks for increased cash flow in this fiscal quarter.
Let us give thanks that as we raise our awareness,
All aspects of our life flow perfectly in all seasons.

Let us give thanks for loyal customers of goodwill and integrity.
Let us give thanks that as we raise our awareness,
We understand that we attract what we are.

Let us give thanks for the holiday spirit that lifts us above our cares.
And let us give thanks that as we raise our awareness,
We can feel lifted up in spirit any time we choose.

Spelling and Grammar Tutorial #7... Affect vs. Effect

When to use “affect” or “effect” confuses many people – for good reason. Since the 1400s, these words have been somewhat interchangeable, with meanings passing back and forth between them. In current English usage, here’s how it stands:

Affect is mostly used a verb that means “to influence” or “to change.”

The state of the economy can affect a person’s buying habits.

In many circles, your clothing affects how you are perceived.

However… “affect” as a noun describes a feeling or emotion and is a term used most often in psychology.

Effect is most often used a noun meaning “result.”

The effect of his naval training was a well-run ship.

Every cause has an effect.

However… “effect” is sometimes used as a verb meaning “to accomplish” or “to bring about.”

He effected a studious demeanor, thinking it would impress his teachers.

They hope to effect a settlement of the dispute before the weekend.

*** Tutorial Lady's 6-Week Holiday Giveaway ***

Get your FREE 4-page spelling and grammar tutorial between now and Saturday, November 27 by visiting: www.squidoo.com/tutoriallady

Upcoming freebies - available for one week each:

Nov. 27: Recession-Proof Your Business - 16 pg PDF (reg. $1.00)
Dec. 4: 300 Alt Key Symbols List - 2 page PDF (reg. 99 cents)
Dec. 11: Living Your Real Life Guided by Your Soul's Purpose - 49 pg PDF (reg. $4.99)
Dec. 18: Make a Big Splash Selling Your Books on Amazon - 45 pg PDF (reg. $15.00)
Dec. 25: Soul Guidance for Your Business - 3-part audio series (reg. $47)